FITIZENS Pitch Deck

FITIZENS

The Pitch

Check out the embedded pitch deck below. You can view it full screen directly from Canva.

Executive Summary

130+ exercises with AI autodetection
40k+ reps labeled (data moat)
4 sessions/week per user (early)
>80% Workouts covered

Problem

  • Wearables dominate cardio; strength training remains a data black hole
  • Athletes and coaches lack objective metrics for technique, load, and progress

Solution / Product

  • Chestband + AI that autodetects exercises, counts reps, and analyzes technique, cadence, and TUT in real-time
  • iOS/Android app: Real-time Workout feedback + comprehensive post-workout analytics

Why We Win

  • Clean signal from chest (better than wrist/camera) → more accurate models
  • Proprietary data moat: Tens of thousands of coach-labeled repetitions
  • Focus on CrossFit/functional D2C niche → rapid iteration and engaged community

Business Model

  • Hardware (sensor) + Subscription: $29.99/month (12 months) or $299/year
  • High-margin recurring revenue with strong unit economics

Go-to-Market

  • Beachhead: CrossFit (highly engaged global community)
  • Channels: coaches/boxes, organic content, and paid Meta/TikTok after PMF

Traction (Early)

  • 80 testers, 12 coaches, 2 boxes
  • Coverage of >80% of their workouts
  • 4 sessions/week average per user
  • 2 events with 45 athletes
  • Growing waitlist with active engagement

Team

  • Founders with PhD/AI expertise and 10+ years shipping technology
  • 8 years working together
  • Capital-efficient execution track record

Round (Ask)

  • $750k SAFE for 24 months runway
33% Cost of Revenue
32% Marketing & Sales
28% Core Product Team & AI
8% G&A
  • 12-18m Milestones:
    • >2k customers
    • 200-250 AI exercises
    • LTV/CAC > 3

See FITIZENS in Action

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Contact Us

We’d love to hear from you! If you’re interested in learning more about FITIZENS or have any questions, please don’t hesitate to reach out.